When ‘good enough’ simply isn’t good enough

Say your dental practice is in a great location with plenty of new patients walking through the door. When it comes to the level of patient care and customer service you’re providing, you just might be tempted to settle for “good enough.” You’d be wise to rethink that attitude.

I practice in far-flung Alaska—where poor customer service is often, sadly, the norm. If we Alaskans have the nerve to complain, all too often we’re told, “Well, what do you expect? You’re in Alaska!” The implication, of course, is “You don’t like the service? There’s nowhere else for you to go anyway!”

Whether or not that is the case, “good enough” is not good enough for me or my patients. It shouldn’t be good enough for you either.

In terms of improved personal fulfillment, choosing to be exceptional is its own reward. But being truly exceptional also provides a significant competitive advantage over “good enough,” hands down. In my own practice, we see more than 80 new patients each month—and that’s with no external marketing! Being exceptional goes a long way to ensuring patient retention and it can help to inoculate your practice against competition that may spring up in your area, too.

Go well beyond “good enough,” exceed patient expectations, and you, your practice—and your patients!—will come out on top.